WebbSummary Samsung Product Mix of Mobile Phones Conglomerate of Over 78 Businesses Global Leader in Electronics Example of Product Mix of Mobile Phones QWERTY keyboards, Touchscreen, and Flip/Slide phones are product lines Product Items of Galaxy, ZEAL, and Relay within QWERTY line shows depth of the line Product Items are … WebbTheir tablet line consists of the iPad 2, iPad air, and iPad mini. Apple’s music device line offers the iPod shuffle, iPod nano, iPod touch, and the iPod classic (Apple). Each company has four dimensions to their product mix: Width; Length; Depth; Consistency (Kotler) Width indicates the variety of product lines a company carries. For example ...
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WebbMarketing Ch 13 Connect. Retailing includes all activities involved in selling, renting, and providing product and services. Click the card to flip 👆. to ultimate consumers. Click the card to flip 👆. 1 / 88. Webb102. The number of variants of a product offered by a company is called. A. Product mix length. B. Product mix depth. C. Product mix width. D. Product line length. ANSWER: B. 103. If a company increases product line length by increasing its products range it … tea tree gel for hair
Product Objectives - LearnMarketing
Webb• Line Pruning. Product Line Length (Line Enlargement): Q: What is the optimal product line length? A: Product line is too short if profits can be increased by adding items to product line. Product line is too long if profit can be reduced by dropping items from product line. • Company’s objectives also influence product line length. Webb21 feb. 2024 · A product mix has certain width, length, depth and consistency • The width of a product mix refers to how many different product lines the company carries. • The … WebbIt has a certain characteristics features like product width, length, depth and consistency. Width: this is the total number of product lines a company carries. The length of the product mix is the total number of items in that mix. the depth of product mix is the assortment of size colors and radiations offered for each product in the product ... tea tree gully bmx club